After nearly sweeping the local American Advertising Awards (ADDY) awards, the top award winners moved on to the regional level where the accolades continued. Graphic Design student Belinda Houngsombath earned two gold medals in the regional ADDYs and will now move to compete at the national level. Seven other students received silver awards for their work.
The regional ADDY area (District 14) includes the greater San Francisco area along with Sacramento, Reno, and Fresno.
“[O]ver the past several years Fresno State Graphic Design students have consistently received Regional Student ADDY Awards,” said Rebecca Barnes, Fresno State graphic design faculty. “Overall the Fresno State Graphic Design students’ work has been very highly regarded through their excellence in creativity and execution.”
GOLD – Packaging – “Ambr Natural Drink Brand Identity”
GOLD – Packaging – “Painted Pepper Brand Identity”
SILVER – Packaging – “Uni Brewery Co. Packaging”
SILVER – Integrated Brand Identity Campaign – “Pie Dezign Branding Campaign”
SILVER – Packaging – “Tranquil”
SILVER – Logo – “Cannagem”
SILVER – Packaging – “Tazo”
SILVER – Integrated Brand Identity Campaign – “Muse Clothing”
SILVER – Packaging – “Jenever Gin”
SILVER – Packaging – “Chinese Hot Sauce”
SILVER – Packaging – “Indian Spiced Chai”
SILVER – Single Full Page Ad – “Ambr flavored water”
SILVER – Animation or Special Effects – “Opening Credits – Death in YS”
These works and others, including the local winners, were on display for the “Parallels” showcase at the Phebe Conley Art Gallery in early April and were a featured part of the Arts in Motion reception on April 6th.
The attention to detail and thoughtful beauty the students have applied to their work goes beyond the recognition of winning awards — it serves as an Inspiration for Life.
Student writer Rachael Stubbert contributed to this story.