~ Photo above courtesy of evolutionoforganic.com

CineCulture presents “Evolution of Organic” at 5:30 p.m. Friday, Dec. 1, in the Peters Education Center Auditorium at the Student Recreation Center (5010 N. Woodrow Ave.).

Directed by Mark Kitchell (“Berkeley in the Sixties,” “A Fierce Green Fire”), “Evolution of Organic” is the story of organic agriculture, told by those who built the organic movement in California.

An assorted crew of back-to-the-landers, spiritual seekers and farmers’ sons and daughters reject chemical farming and set out to explore organic alternatives. It is a heartfelt journey of change: from a small band of rebels to a cultural transformation in the way we grow and eat food.

By now organic has gone mainstream, split between an industry oriented toward bringing organic to all people and a movement that has realized a vision of sustainable agriculture. It is the most popular and successful outgrowth of the environmental impulse of the last 50 years.

“Evolution of Organic” is not just history, but also a look into an exciting and critical future. Several Central Valley organic farmers are featured in the film, including Tom Willey and David “Mas” Masomoto.

“Evolution of Organic” is 77 minutes in length and is not yet rated. All CineCulture events screened on campus are free and open to the public. Parking is free after 4 p.m. on Fridays. INFO: Dr. Mary Husain at mhusain@csufresno.edu or visit the CineCulture website. See original press release.