Founder and President of JP Marketing Jane Quebe will present “Changes in the Media Business: Data and Privacy and Diversity, Oh my!” as part of the Media, Communications and Journalism department Lecture Series.

30 years ago, smartphones and Google didn’t exist. We used pagers and pay phones for urgent communication, print ads were delivered in hard copy format and thermal fax machines transmitted important documents. Today’s media business is all about digital delivery and consumer profiling and speed to market. All this is happening at the speed of need while the industry lags in oversight and regulation. Brands are reacting and those of us that work for brands are scrambling. Learn more from someone who has been in the business while these changes have unfolded and discover some proactive strategies for surviving – and even thriving! – in today’s media world.

A reception will begin at 5:30 p.m. in the Peters Building foyer (also known as the Gottschalks Gallery) and the lecture and Q&A will be from 6 – 7 p.m. in the Alice Peters Auditorium, also located in the Peters Building, Room 191.

Fresno State’s Media, Communications and Journalism (MCJ) Department launched their lecture series on Oct. 4.  Each lecture features one of the five MCJ options: advertising, broadcast journalism, multimedia, print journalism, and public relations.

The dates and speakers are as follows:

Chris Chiames – Vice President & Chief Communications Officer for Carnival Cruise Line
Thursday, October 4
“Every Day is Dress Rehearsal for Something Bigger”

Chris Chiames, Vice President and Chief Communications Officer for Carnival Cruise Line

Oscar Speace –  Producer/Director for Valley Public Television
Wednesday, October 17
“A Career in Public Television…”

Oscar Speace, Producer/Director for Valley Public Television

 

Jane Quebe – Founder and President of JP Marketing
Wednesday, November 14
“Changes in the Media Business: Data and Privacy and Diversity, Oh my!”

Jane Quebe, Founder and President of JP Marketing

Mark Grossi – Freelance Journalist, Former Reporter for The Fresno Bee
Wednesday, November 28
“Journalism in a Time of ‘Fake News’”

Mark Grossi, Freelance Journalist and Former Reporter for The Fresno Bee

Michael Carr – News Director at KSFN ABC30
Wednesday, December 5
“Powerful Storytelling, Regardless of the Platform”

Michael Carr, News Director at KSFN ABC30

Each of the speakers has been honored previously by the department as an MCJ Fellow — a special recognition given to mid-career professionals by the MCJ Alumni & Friends Chapter during bi-annual MCJ Hall of Fame events.

The 2018 MCJ Lecture Series is free to attend and all are invited. Food and beverage will be served during the reception.

For more information, please call the MCJ Department at 559-278-2087 or email Prof. Betsy Hays, MCJ Department Chair, at bhays@csufresno.edu.

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